Whats Wrong With This Email?

Wanted to share the following email quiz, one of our promotional products industry magazines Advantages’ did a great story this month about how to energize your business emails and make them more efficient while pointing out the do’s and don’ts of workplace correspondence. In the article was a great example of an email that, though seemingly innocuous and good-intentioned, contained a ton of problems. Below is the example without the corrections …

Point out as many problems in this email as you can...

Video Marketing

An old Chinese proverb says ‘One seeing, is better than 100 times telling’!

Marketing is like a large jig saw puzzle with many pieces, you can have most of the pieces in place but if you don’t have ALL the pieces you don’t have the complete picture and therefore you will have a hole in your marketing bucket.

Video Marketing is one of the marketing pieces you should consider having in your marketing plan, to get the most of using video marketing Lorena Hawkins an Online Media Expert for Attain Response shares the following tips:

• Use natural lighting in front and in back of you. You can purchase lamps with HD full spectrum light bulbs as a substitute. Diffuse the light bulb if needed with a shade.

• Wear solid color clothing as opposed to busy prints. Avoid wearing white - (washes you out). Also Glittery Jewelry can be distracting unless you are promoting it.

• Morning and early afternoon may be the best time to record when using a web cam and internet connection. A high speed internet connection is recommended for best quality. Keep in mind that during internet high usage time (usually late afternoon and evenings) the upload connection speed may be compromised resulting in a choppy or blurry appearance. You may need to do your recordings during non prime-time.

For the complete article Video 101-Start Creating Videos Today (Ten Simple Tips) Text Lorena at: 69302 - In the message section type; Lorena1(enter space)(your email address)

Do you have the Video Marketing piece in your marketing puzzle?

Science tells us that we give 25 TIMES AS MUCH ATTENTION TO EYE SUGGESTIONS as we do to ear suggestions - ONE SEEING IS BETTER THAN 100 TIMES TELLING.

To learn more about this and other marketing strategies, contact Nikki Auguste of TristateBusinessSolutions.com.

What Really Generates Referrals

Common elements which can almost guarantee a referral include:

• Making people look good

• Being prepared to refer others (and having those contacts in your backpocket)

• Keeping Promises

• Creating an Experience

• Educate Instead of Selling

• Adding Value Beyond Price

• Doing Something "Talkable"

• Exceeding Expectations

Learn more...

In my own words!

You dont have to get it right! You just have to get it going!
You can change things along the way!

Motivation Quotes

If you are resolutely determined to make a "lawyer" (replace with title of your choice) of yourself, the thing is more than half done already.... Always bear in mind that your own resolution to succeed is more important than any other one thing.

Abraham Licoln

Do NOT - give up after one nor one hundred defeats.

Theredore Roosevelt

The Certainty of Reward!

Let no youth have any anxiety about the upshot of his education, whatever the line of it may be.  If he keeps faithfully busy each hour of the working day, he may safely leave the final result to itself.  He can, with perfect certainty, count on waking up some fine morning to find himself one of the competent ones of his generation, in whatever pursuit he may have singled out.

Professor William James, Harvard Psychologist

In almost any subject, your passion for the subject will save you.  If you only care enough for a result, you will amost certainly attain it. If you wish to be rich, you will be rich; if you wish to be learned you will be learned; if you wish to be good, you will be good. Only you must, then, really wish these things and wish them with exclusiveness, and not wish at the same time a hundred other incompatible things just as strongly.
Professor William James, Harvard Psychologist

Marketing Presence Tip - Be Interviewed!

A marketing strategy that can should also be considered is – Being Interviewed

The benefits of being interviewed include:

1. Get the word out about who you are and what you do,

2. Share your experience and wisdom.

3. Connect with your customers and develop relationships.

4. Increase your visibility and your reach by tapping into new audiences

5. Get a chance to spotlight and talk about yourself.

6. Your interview will be posted on the interviewer’s website which would increase exposure and links back to your website.

7. The complete interview can be added to your arsenal of marketing materials or media packages.

8. Be perceived as an expert or an authority figure.

9. Interviewees are usually considered important and worth talking about.

10. Share your completed interview on your blog, or social networking sites etc. and increase your buzz!

Tip: New Haven County Women in Business is accepting interviewees to be considered, please visit ww.newhavencountywomeninbusiness.com and contact us there.

Tomorrow we will share more tips on how to find opportunities to be interviewed, and tips for a successful interview.

Please share your thoughts or experiences about being interviewed.